Association of Swedish bakers & confectioners

The Association of Swedish bakers and confectioners is an trade organization for Swedish bakeries and patisseries, both artisanal and industrial.

We are over 400 membership companies:

• with a total of 15 000 employees
• and a turnover of more than 20 billion kronor a year
• constituting about every other workplace in the food process industry of Sweden.

We manage the organization based on four focus areas are:

1. to bring forth more educated bakers and confectioners
2. increase the positive attitude towards the industry and the products
3. create a forum for networking and a community for our member companies
4. Create better conditions to run a bakery

Our main focus is to make it as easy as possible to run a bakery or patisserie business.

We increase the positive attitude towards the industry and the products through contact with journalists, dialogue with politicians, authorities and opinion leaders. As well as working actively with PR and marketing. We also run the Bread institute (Brödinstitutet) and work with PR, using the positive and very powerful nutritional and climate benefits of bread from a scientific perspective.

We are a player that many authorities, politicians and other decision makers respect, listen and refer to. We are a member of the governments national council for food strategy, and have an ongoing dialogue with several authorities and other organizations that have impact to the terms of entrepreneurship in Sweden. Internationally we work together with Nordic and European as well as international partner organizations.

In order to help our member companies we have several membership benefits for example legal council.

We also work to increase the number of educated bakers and confectioners and have published educational books. Every year we also organize training for all bakery teachers in Sweden.